What is an NFT and How Does it Relate to Photography?

If you read anything online about technology, I would expect that you have at least heard in passing the acronym NFT. People talk excitedly about it like it will be the savior of the world. Or, you may have heard of some artists that have sold their art as an NFT for millions of dollars.  I know crazy right?  In this article I will try to make clear, what is an NFT and How Does it Relate to Photography?

What is an NFT?

NFT stands for Non-Fungible Token. It’s a digital asset that represents ownership or proof of authenticity of a unique item or piece of content using blockchain technology. Unlike cryptocurrencies such as Bitcoin or Ethereum, which are fungible and can be exchanged on a one-to-one basis, NFTs are unique and cannot be exchanged on a like-for-like basis.  But, NFTs are related to cryptocurrencies in that you normally purchase NTFs with cryptocurrencies, most commonly Ethereum.

How Do NFTs Relate to Photography?

In relation to photography, NFTs have opened up new opportunities for photographers to monetize their work in the digital realm. By minting their photos as NFTs, photographers can create unique, verifiable digital assets that collectors can purchase and own. The ownership and provenance (a record of ownership of a work of art or an antique, used as a guide to authenticity or quality.) of the photo are recorded on the blockchain, providing transparency and authenticity.

New Markets

NFTs have also introduced a new market for digital art and photography, allowing artists to reach a global audience and potentially earn royalties through secondary sales. Additionally, NFTs enable photographers to enforce scarcity by issuing limited editions of their work, which can drive up demand and value.

Why would a photography collector want to collect NFTs?

Photography collectors might be interested in acquiring NFTs for several reasons:

  1. Digital Ownership and Authenticity: NFTs provide a way for collectors to establish digital ownership and authenticity of the photographs they acquire. With an NFT, collectors receive a unique digital certificate that verifies their ownership of the specific digital image.
  2. Investment Potential: Some collectors view NFTs as an investment opportunity. Like traditional art, the value of NFTs can appreciate over time, particularly if the photographer gains recognition or if the artwork becomes culturally significant. Additionally, some NFTs may include provisions for royalties, allowing collectors to earn a percentage of future sales.
  3. Access to Exclusive Content: Photographers may offer exclusive content or perks to NFT holders, such as limited edition prints, behind-the-scenes footage, or invitations to special events. Collectors may be motivated to acquire NFTs in order to gain access to these exclusive benefits.
  4. Supporting Artists Directly: By purchasing NFTs directly from photographers, collectors can support artists financially without the need for intermediaries like galleries or auction houses. This direct support can be appealing to collectors who want to ensure that the majority of their purchase price goes to the artist.
  5. Participation in Digital Art Communities: NFTs are often associated with vibrant online communities of collectors, artists, and enthusiasts. Collectors may be drawn to NFTs as a way to participate in these communities, connect with like-minded individuals, and discover new artists and artworks.
  6. Technological Interest: Some collectors may be interested in NFTs from a technological perspective, viewing them as a novel application of blockchain technology. NFTs represent a new paradigm for digital ownership and exchange, and collectors who are interested in emerging technologies may be attracted to them for this reason.

Overall, photography collectors may be drawn to NFTs for a variety of reasons, ranging from the desire to establish ownership and authenticity to the potential for financial investment and the opportunity to engage with digital art communities.

Creating Your Own NFTs

If you are a photographer or artist, you might be interested in creating your own NFTs. OpenSea.io has become the default standard market for for Artists.

They have a great resource “How to Mint and NFT on OpenSea” – https://opensea.io/learn/nft/what-is-minting-nft to help you figure out all the technical details around creating NFTs.

NFTs are New so There Are Risks

However, it’s worth noting that the NFT space is relatively new and rapidly evolving, with debates around environmental concerns due to the energy-intensive nature of blockchain technology, as well as questions regarding the long-term viability and sustainability of NFT markets.

Best of Wayne Moran Photography NFT Collection

We have created a collection of the Best of the Best of Wayne Moran Photography images. We have decided to use OpenSea.io as our marketplace for these unique rare items.

You can find our collection here: https://opensea.io/WayneMoranPhotography

Take a look and let us know what you think.  These are one of a kind items and they will not last long.


I hope I have been able to clear up some of your questions about What is an NFT and How Does it Relate to Photography?  If you have any more questions, be sure to Contact US.

Written by Wayne Moran - Visit Website